Green Jumper Clothing Co. Inc.

Green Jumper Clothing Co., an imagined hemp apparel brand hailing from Australia, boasts a global clientele while championing fair labor practices and sustainable initiatives, particularly in the realm of Australian hemp cultivation. Embracing a mission to dispel misconceptions and stigma surrounding commercial hemp, I crafted their logo and brand identity with a nod to their core values.

I chose the name, “Green Jumper,” as a play on words; in Australia, a knit sweater is referred to as a “jumper.” Drawing inspiration from Australia's national colors, green represents both the vibrant hemp plant and the earth, while yellow embodies the radiant sun and the cultivation process. Central to the design is the iconic wallaby, clad in its signature green jumper, exuding a whimsical aura of innocence and adventure inherent to Australian culture. Complemented by the hemp leaf motif, the logo intertwines these elements to convey a message of comfort, durability, and eco-conscious style, with the forward-facing wallaby symbolizing the brand's optimistic outlook towards the future of hemp clothing.